What does it look like to evolve with a warming climate and not just fight against it?

ADVENTURE APPAREL DESIGNED FOR +100ºF / +40ºC

We’re launching Summer 2025 with a hooded sun henley, two button-up shirts, & long pants - designed by outdoor guides & inspired by the National Parks

  • Breathable No Matter The Humidity: Breathability enhanced by 30% in dry heat and 60% in humidity compared to cotton & polyester.

  • Engineered For Heat Dissipation: Field-informed ventilation & fabric design pulls heat from your body, keeping you 5-6°F cooler than cotton and 8-10°F cooler than polyester.

  • Designed For Any Backdrop: We’ve created durable & functional yet subtly-styled gear that people can comfortably wear no matter where the heat is - whether it’s the desert floor or the urban jungle.

  • Use Less, Waste Less: Not only are our products designed to be durable like a pair of nice leather boots, but they use 98% less water than cotton (which matters if you’re a desert brand).

Individually handcrafted in Portugal with our unique 100% natural hemp textiles to get more comfortable with each wear & wash.

OUR GEAR LINEUP

Hooded Sun Henley Shirt

    • Superior Sun Protection - UPF 40+, chemical-free, never washes out—600% better than cotton and as effective as treated polyester without degradation over time.

    • Out of Sight, Out of Mind - When not in use, our lightweight hood has been designed to either be worn outside like a classic hoodie style, or tucked away inside for a classic henley look.

    • Ethically-sourced 55% hemp / 45% tencel blend knit fabric

    • Individually handcrafted in Portugal

    • Offered in relaxed-fit unisex sizing

    • Available in Desert Willow (White), Ironwood (Black), Prickly Pear (Dusty Pink), and Agave (Light Green).

Camp-Style Long-Sleeve Button-Down

    • Reliable Sun Protection - UPF 40+, chemical-free, outperforms cotton by 600%, linen by 300%, and equals chemically treated polyester—but never washes out.

    • Discreet Ventilation - Concealed shoulder and underarm mesh panels keeps you up to 7°F cooler than cotton, speeding sweat evaporation by 70%.

    • 55% hemp / 45% tencel blend gauze-style woven primary fabric

    • 100% recycled polyester for ventilating mesh panels

    • Individually handcrafted in Portugal

    • Offered in relaxed-fit mens’ and womens’ specific styling

    • Available in Desert Willow (White)

– Photos coming soon –

Technical Long-Sleeve Button-Down

    • Reliable Sun Protection - UPF 50+ protection, chemical-free—6X better than cotton & 3X better than linen.

    • Breathe Easy - Concealed ventilation panels at the shoulders, underarms, and (for men’s version) along the side create a “chimney effect,” pulling heat from your body—5-6°F cooler than cotton and 8-10°F cooler than polyester.

    • 100% hemp woven primary fabric

    • 100% recycled polyester for ventilating mesh panels

    • Individually handcrafted in Portugal

    • Offered in relaxed-fit mens’ and womens’ specific styling

    • Available in Desert Willow (White), Agave (Light Green), and Blue Sage (Light Blue)

– Currently in final prototyping –

Heat-Dissipating Long Pants

    • Strategic Airflow: Loose fit with boot-compatible leg openings creates natural cooling channels, keeping you 3-8°F cooler than nylon pants, & 4x the breathability of jeans.

    • Antimicrobial Freshness: Reduces bacterial growth by 60-70% compared to nylon, enabling 2-3 times longer wear between washes without odor.

    • Natural Sun Defense: UPF 50+, chemical-free protection that, unlike treated synthetics, never washes out.

    • 100% hemp woven primary fabric

    • 100% recycled polyester for ventilating mesh panels

    • Individually handcrafted in Portugal

    • Offered in relaxed-fit men’s version (with drawstring waistband) and women’s version (with sleek internal waistband).

    • Available in Alabaster (Tan), Desert Clay (Camel), Olivine (Dark Green), and Obsidian (Black)

Gritty.
Optimistic.
Uncompromisingly Cool.

Where to Find Us

July 2025: Independent Outdoor Shops in California, Utah, Arizona, New Mexico, Texas, Colorado, Wyoming, Idaho (SW US)

November 2025: Independent Outdoor Shops in Greater Brisbane & Greater Sydney (SE Australia)

Are you an independently-operated gear shop that wants to carry gear specifically designed for 100ºF / 40ºC? Reach out to us via email or schedule some time to chat via Calendly to request samples or to receive a PDF of our product portfolio & brand vision.