What does it look like to evolve with a warming climate and not just fight against it?

ADVENTURE APPAREL DESIGNED FOR +100º

We’re launching Summer 2025 with a hooded sun henley, two button-up shirts, & long pants - designed by outdoor guides & inspired by the National Parks

  • Sun Protection That Won’t Wash Away: UPF 50+, chemical-free, never washes out—600% better than cotton and as effective as treated polyester without degradation over time.

  • Breathable No Matter The Humidity: Breathability enhanced by 30% in dry heat and 60% in humidity compared to cotton & polyester

  • Engineered For Heat Dissipation: Field-informed ventilation & fabric design pulls heat from your body, keeping you 5-6°F cooler than cotton and 8-10°F cooler than polyester.

Individually handcrafted in Portugal with our unique 100% natural textiles (hemp & hemp / tencel) to improve with each wear and wash.

Gritty.
Optimistic.
Uncompromisingly Cool.

Where to Find Us

July 2025: Independent Outdoor Shops in California, Utah, Arizona, New Mexico, Texas, Colorado, Wyoming, Idaho (SW US)

November 2025: Independent Outdoor Shops in Greater Brisbane & Greater Sydney (SE Australia)

Are you an independently-operated gear shop that wants to carry gear specifically designed for 100ºF / 40ºC? Reach out to us via email or schedule some time to chat via Calendly to request samples or to receive a PDF of our product portfolio & brand vision.